1. Role Description
Improve effectiveness and efficiency of media-expenditure
Recommend clutter-breaking ideas to improve the impact of brand communication
Interact with Brand managers to understand their Marketing/media Briefs and in response co-create strong media plans with Media Agency
Interface with all media agencies /partners/channels /houses etc. and consolidate (and correctly-communicate) relevant information
Stay updated on competition's Media Activity and Industry Trends that can help improve marketing actions
2. Managing Points
Plan and execute media strategy for each campaign
Optimize media expenditure both internally and on vendor rate-inflation
Enhance print campaign effectiveness and ensure savings/upgrades/ value-additions
Generate and maintain MIS and analysis on industry spends
Special projects to drive innovation, best practice adoption and technology adoption.
At least 3 years of (recent) media-agency experience with a strong understanding of TV and Print Planning and implementation.
Exposure to outdoor, cinema, radio planning will be an added advantage
Ability to articulate and communicate well is a must.
Must possess strong knowledge of Media Fundamentals.
Knowledge of the fundamentals of Digital Media planning is an added advantage.
Must have some understanding of the various functions of marketing and how they all fit together.
Salary: INR 7,00,000 - 10,00,000 P.A.
Industry:Advertising / PR / MR / Event Management
Functional Area:Marketing, Advertising, MR, PR, Media Planning
Employment Type:Permanent Job, Full Time
Desired Candidate Profile
XPHENO PRIVATE LIMITED
Founders Kamal Karanth and Anil Kumar ET, who have served in marquee staffing companies as Managing Directors in their previous stints, have come together with a seasoned, like-minded team, to lead Xpheno.
Xpheno the name, is short for extended phenotype. It is derived from the concept of genes and their effect on the environment. We believe that this concept lends itself to the world of human resources perfectly because when placed in a role that best suits their abilities, people are able to influence large teams and companies. Thereby, having a huge, positive impact on the eco-system and very often on the way we live.
At Xpheno, we understand that organisations need to get talent at the right speed, scale, quality, and at the right costs, or what we call SSQC. However, at the foundation of this are people, and the relationships we build with them. Itâ€™s the conversations we have, and the bonds we form that are critical for aspirants to make a decision.
Our teamâ€™s industry expertise in Life Sciences, Consumer & Retail, Automotive, Construction, Infrastructure and IT enables us to find the right people, for the right role and thereby ensuring that we fulfil our promise every time.
Contact Company:XPHENO PRIVATE LIMITED